About DataFlow

Helping businesses dream big, scale faster,
and operate smarter.

We’ve spent years making accounting and ERP simpler for distribution, accountancy and trading businesses.

Smiling DataFlow team member standing in a modern office.
How It All Started

Our Story and Mission

DataFlow team member sharing the company's mission of simple, affordable, ready-to-support software.

Simple, affordable and built to support your business, so you can focus on what you do best while we look after the rest.

It Started with A Simple Idea

Running a business should be about passion, not endless detail. B2C tech simplified life with a tap, but B2B had been left behind.

The Need for Change

DataFlow set out to bring the same simplicity, speed and efficiency to distribution, accountancy and trading businesses running their finances and operations on ageing systems.

Whatever Your Need, We Can Help

Our platform is built to be easy to adopt and flexible to fit your needs. We can help you go live in 4–6 weeks, with no hidden fees and no lengthy setups.

One Platform for Every Trading Business

From Food & Beverage to FMCG, Construction and Healthcare, DataFlow ties ledgers, order processing, stock and VAT into one database, so teams spend less time on daily tasks.

Our heritage

Four decades of UK trading software.

DataFlow first shipped in 1981 as one of the earliest accounting packages built for how British businesses actually trade. Over four decades of continuous development — shaped by distributors, traders and accountancy practices up and down the country — it grew into the integrated ledgers, stock and order-processing platform it is today.

DataFlow is now part of DataInsights. We have taken that pedigree into our care and we are investing in its next chapter, bringing modern engineering and support to a product that UK businesses have trusted for a generation.

  • 1981 First released
  • 40+ yrs Continuous development
  • UK-built For UK trading businesses
Trusted since 1981

Numbers we’re quietly proud of.

We’d rather show the work than talk about it. Here’s the shape of what we’ve been building.

  • 90+ Customers
  • -30% Operational Costs
  • +40% Increase in Efficiency
What we stand for

Four values, applied on every release.

They’re only worth writing down if they actually shape the decisions we make. Here’s how each one shows up in the work.

DataFlow team member working with a customer on their accounts.

People first

Customers and team come first. We listen, we prioritise the work that moves their day, not the work that’s easiest for us to ship.

Diverse business team collaborating in a modern office, fostering creative problem-solving.

Innovative thinking

A culture where ideas are allowed to grow. Everyone is encouraged to push the edge, prototype quickly, and prove or kill an idea on its merits.

DataFlow team member taking pride in delivering quality support.

True ownership

When there’s a problem on a live system, we step up. We take pride in our work and stay with it until the customer’s books look the way they should.

Business professional working on a laptop in a bright office space.

Work-life balance

Work should inspire, not exhaust. A team that has space to recover does the best, most thoughtful work, and stays around to keep doing it.

Meet the team

The people behind the platform.

A small, senior team of operators and engineers. Most have run, sold to, or supported trading businesses before. We know the books.

Headshot of Vaibhav Mittal

Vaibhav Mittal

CEO

“Tech geek” with a flair for B2B product management. Private-equity industry veteran.

Headshot of Darius

Darius

Product Director

Go-to-market specialist. Seasoned accounting and ERP industry veteran.

Headshot of Prachi Bhardwaj

Prachi Bhardwaj

Head of Marketing

Brand, product marketing, demand generation and data driven growth.

Headshot of Adele Sergeant

Adele Sergeant

Head of Sales

Experienced technology sales leader, driving business growth through strategic solutions.

Our modules

One platform, one database, every module.

The same nominal ledger, trade ledgers and stock records, surfaced as a set of modules that map to the way trading businesses actually run their week.

Modules

Explore More

Take the next step

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  • No sales pitch
  • 30 minutes
  • We’ll ask about your business first
Working with DataFlow

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