Two catalogues to maintain
The shop has its own product list and its own prices, so every change has to be made twice and the two drift apart between edits.
A B2B trade webshop and customer portal that lets your trade customers browse the catalogue, see their own contract prices and place orders online. The catalogue, prices and stock come from the same DataFlow data, and orders drop straight into Order Processing to be picked and invoiced like any other order.
A webshop that runs on its own copy of the catalogue is a second set of records to keep in step.
The shop has its own product list and its own prices, so every change has to be made twice and the two drift apart between edits.
Web orders arrive as an email or an export, and someone types them back into the system, which is slow and a source of mistakes.
The shop shows list price when a customer has a contract price, so either they order at the wrong figure or they phone in instead.
The shop has no live view of stock, so customers order items that have already sold out, and someone has to ring them back to cut or cancel the line after the fact.
The shop and the back office read from the same DataFlow data.

Products and descriptions from the same DataFlow data. Stock shown against the catalogue as customers browse.

Contract prices shown against the signed-in account. The same prices the office would quote, online.

Orders drop straight into Order Processing. Picked and invoiced like any other order.

Customers order online outside office hours. One signed-in account for catalogue, prices and ordering.
Other ways DataFlow takes orders in, from enterprise portals to reps in the field.
Meet enterprise buyers on their procurement portal, an automated ordering route alongside your trade webshop.
Explore moduleIngest trading-partner purchase orders automatically, complementing the self-service orders from the shop.
Explore moduleReps capture orders in the field, so online and visit orders reach the same Order Processing queue.
Explore moduleGive the sales team the account history and credit position behind every customer ordering online.
Explore moduleFrom the same DataFlow data your office works with. The shop reads the catalogue, prices and stock directly, so there is no second product list to keep in step.
Yes. A trade customer signs in and sees the contract prices that apply to their account, the same prices the office would quote.
It drops straight into Order Processing and is picked and invoiced like any other order. Nothing is re-keyed between the shop and the back office.
The stock shown in the shop comes from the same DataFlow records the warehouse picks from, so customers browse against your actual stock.
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